BLN (Boston, MA) - Dec 9, 2008

Business Lawyers Network - Boston **Signup**
Topic: "Internet Marketing for Lawyers"
Speaker: Matt Rosenthal, Internet Marketing Specialist at Lexis-Nexis
Place: LEXIS-NEXIS, 10 Milk Street, Boston, MA (Directions)

What is Search Engine Marketing (SEM)? How can SEM help you to generate new clients from the Web during an economic decline? Matt Rosenthal will share his experiences as to how lawyers are using the Web to promote their practices, both locally and nationally. Matt will explain Search Engine Marketing (pay-per-click and search engine optimization) and how to develop the best ways to drive quality prospects to a website. He will cover tracking and measurement of results. He will also provide a list of website dos and don'ts.

Matt Rosenthal is an Internet marketing specialist at Lexis-Nexis with twenty two years experience helping clients grow their business. Prior to joining LexisNexis, Matt represented a wide variety of media companies from yellow pages to radio to sophisticated internet venues involving interactive marketing processes (in the manufacturing field). He is a certified Search Engine Marketing Professional. Lexis-Nexis is an industry-leading publisher, which assists law firms in the development of Internet marketing programs. Lexis-Nexis also manages leading search sites for lawyers such as martindale.com, lawyers.com and attorneys.com.

**Thanks to Nick Soter and Rick Dagenais at LexisNexis for hosting the meeting!**

The format will be a one-hour meeting from 8:00-9:00am (arrive at 7:45 for networking). A half-hour of networking after the meeting would be optional.

The Business Lawyers Network (BLN) is comprised of lawyers concentrating in complementary disciplines such as corporate, securities, commercial contracts, government contracts, secured lending, taxes, import/export, immigration, real estate, environmental, patents, trademarks, licensing, etc. Non-lawyer business professionals are also welcome, but the topic and focus of discussion will be geared toward the legal profession.

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