Business Lawyers Network - Wellesley **Signup**
Topic: "Search Engine Optimization and Internet Marketing"
Speaker: David Friedman, President of Boston Logic Technology Partners, Inc.
Place: Rebecca's Café, Wellesley Office Park, 55 William St, Wellesley (Directions)

What is Search Engine Optimization (SEO) and how can lawyers use SEO to market their services over the Internet? How will SEO help law firms attract potential clients to their websites?

Today, professionals need to leverage online marketing tools and web-based technologies in order to successfully grow their businesses. Search engines have become the "gateway to the Internet" and will be critical to attracting clients in the future. And virtually every marketing campaign has a good website as its foundation. With so many options and vendors offering services, products, and solutions, a fundamental understanding of search engine marketing and how to leverage the web is critical to the growth of law firms and other professionals service providers. David Friedman will discuss the fundamentals of search engine optimization and online marketing, specifically addressing how lawyers can use search engines to generate new business.

David Friedman is the Founder and President of Boston Logic Technology Partners, Inc. Boston Logic is a marketing and technology firm based in the South End of Boston. Playing a strategic role in online marketing campaigns and technology implementation projects, David works with his team to deliver solutions in industries including Real Estate, Finance, Energy, and the Law. David’s responsibilities also include managing the day to day operations of the company. Prior to co-founding the company, David worked in product development and marketing on a range of products and services. He has worked with several startup companies including Red Bull Energy Drink, Design Links, and The Seedling Group. David holds a BS and MS from Tufts University.

**Thanks to Jeremy Poock for inviting this speaker!**

The format will be a one-hour meeting from 8:00-9:00am (arrive at 7:45 for networking). A half-hour of networking after the meeting would be optional.

The Business Lawyers Network (BLN) is comprised of lawyers concentrating in complementary disciplines such as corporate, securities, commercial contracts, government contracts, secured lending, taxes, import/export, immigration, real estate, environmental, patents, trademarks, licensing, etc. Non-lawyer business professionals are also welcome, but the topic and focus of discussion will be geared toward the legal profession.

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