BLN (Newton, MA) - October 7, 2009

Business Lawyers Network - Newton **Signup**
Topic: "Target Marketing for 2010" by Irwin M. Pollack, Esq.
Location: Plates, 1 Wells Avenue, Newton, MA (Directions)

The biggest challenge for any solo practitioner is to "target market" -- identify those people who do (and don't) need your services. From there, the questions get even tougher: How much demand is there for that target market? How crowded is the current market climate? How many clients are willing to pay your prices to receive services? This is what picking different segments of the Boston legal market is all about. In a fast-paced 45-minute session, Irwin Pollack leads you through an analysis of your current target marketing strategies. His analysis thoroughly examines how to pick specific target markets in order to maximize your potential. Participants walk away from the session with a checklist of specific recommendations that can be implemented immediately to improve profitability in their own practice. An emphasis is placed on setting goals for 2010 and maximizing ones' potential.

Irwin Pollack has been President and Chief Operating Officer of his own marketing and management firm since 1987. He is a Founding Partner of The Massachusetts Family Law Group and The Massachusetts DUI Defense Group. Spend an hour, one-on-one, with Irwin Pollack and you’ll likely get more questions than answers. What is your average revenue per client? What’s your opt-in rate on your e-mail marketing efforts? Have you done public seminars? How often are you publishing your firm’s own newsletter? His strategies are focused. They relate stories of America’s leading law firms – what they are doing to be successful – and specific ways that the ideas can be put to work. In a typical hour, Irwin teaches the trends and techniques as they relate to database marketing, newsletters, educational-based seminars, better use of both broadcast and newspaper advertising, direct mail tactics, how to orchestrate a referral-based practice, public relations strategies, internet templates, and more.

**Thanks to Peter Marx for moderating and Monique Kornfeld for hosting the meeting!

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