BLN Open Meeting (Wellesley) - Mar 8, 2007

Event: "Writing to Market Your Business"
Speaker: Barbara Bix of BB Marketing Plus
Date: March 8, 2007 (Thursday)
Time: 7:30am
Place: Rebecca's Café, 55 William Street, Wellesley Office Park* (directions)

You're a great writer! How do you leverage this skill to market your business? Join us and learn how to develop content that sells, identify the best publication venues, persuade others to publish your articles and get the most from (repurpose) anything you write. Already used writing to market your practice? Please bring samples of articles or other written materials so that you can share your publication(s) with the other attendees and discuss how they have worked for you!

Barbara Bix, Principal of BB Marketing Plus, uses writing to promote her business. Her articles have appeared in Massachusetts Lawyers Weekly, The Boston Business Journal, and Mass High Tech. She is also a frequent contributor to MarketingProfs. Before founding BB Marketing Plus, Ms. Bix managed markets and products for EMC, Motorola, General Electric, and Wang. Earlier in her career, she co-founded Cardinal Data, a firm that developed turnkey business systems for manufacturers. She also worked as a Systems Analyst for Siemens Corporation and in Marketing and Human Resources for the Insurance Company of North America (now a part of CIGNA).